I just got back from Mr W's school, where he received an award for being a good communicator. No, he didn't win the leg lamp like Ralphie's old man, but he got recognition from the school during an assembly and I'm very proud of him.
He goes to an IB (International Baccalaureate) school, and they emphasize a very nice list of attributes like communication, cooperation, respect, risk-taking, independence and things like that. They emphasize that the kids are citizens of the world and seek to increase their understanding of people in other places.
Ah, tolerance - start 'em early.