Tuesday, March 27, 2012
Getting the word out
This is my favorite of the last round of bracelets. I've gotten two of them photographed and up on my Etsy shop. It's funny, I really like the lighting for the pulled-back shot this time (not shown here), and it was because I set up the picture next to the grow lights. Well, the vase with the twigs happened to be sitting next to the grow lights, but whatever.
I went ahead and bought an ad on Facebook as well. I made a page on FB for Physaria Designs with some pictures and links to the Etsy site. FB has it set up so you can target who sees your ads, and I did really rudimentary selections of: women over 18, with interests like crafting, gardening, reading, etc. (gee, like me!). I pay something like 50 cents each time someone clicks on (or likes) my ad, and I set a limit of $5 a day for a week, just to see how it goes.
I think it's doing what I want it to do, which is get my Etsy shop out there for people to see. I set it up around 7 pm a couple of days ago, and there is a little flurry of "likes" that I get notified about via email that has happened after 7 pm. I think after that I "use up" my money.
This hasn't resulted in any sales yet, but I'll give it a couple of weeks and see what happens.